Google has acquired Wildfire Interactive, a amicable media selling company, aiming to formulating new opportunities for the clients to rivet with people opposite all amicable services, it pronounced Tuesday.
Started 4 years ago, Wildfire in Redwood City, California, is focused on assisting brands optimize their participation opposite several amicable networks. It offers a program height that integrates directly with Facebook, Twitter, YouTube, and LinkedIn.
The terms of the squeeze were not disclosed.
A number of record companies are appropriation startups that will assistance them offer their business a way to conduct their participation on amicable networks. Oracle acquired last month Involver whose SML (Social Markup Language) enables developers to emanate customized selling applications for amicable media sites and web campaigns. It announced in May that it was appropriation Vitrue, another amicable media selling company. Salesforce.com pronounced in Jun it was appropriation amicable media selling organisation Buddy Media in a US$689 million money and batch deal, as it also expands the amicable media charity for businesses.
A amicable participation can element all selling campaigns, including search, display, video, mobile, offline ads and more, Google’s product government director, Jason Miller pronounced in a blog post. “Businesses around the world–from area restaurants to vital retailers–are embracing amicable media to share information and forge stronger relations with their fans and customers,” he said.
Wildfire claims to offer some 16,000 customers, including 30 of the tip 50 brands, with the scarcely 400 employees. “We trust that over time the multiple of Wildfire and Google can lead to a better height for handling all digital media marketing,” pronounced association founders Victoria Ransom and Alain Chuard in a blog post.
The stream concentration will however sojourn on assisting brands run and magnitude their amicable rendezvous and ad campaigns opposite the whole web and opposite amicable services, including Facebook, Twitter, YouTube, Google+, Pinterest, and LinkedIn. “To this end, Wildfire will work as usual, and there will be no changes to our use and support for our customers,” the founders wrote.
John Ribeiro covers outsourcing and ubiquitous record violation news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John’s e-mail residence is email@example.com